How Miley Cyrus wastes your PPC budget

Well, we’ve seen it all even if we are not slightest interested in pop music. Miley Cyrus did it again. She knows how to shock. The graph below basically sums up her career in the pop industry. It is an excerpt from the Google Trends website Google provides. The peak last week had to do with the news headline of Miley smoking a joint at the EMA awards.

google trendsWhat does that mean for managers of SMEs? Well, running PPC camapgins, you better make sure that you have a generic naughty words list. Cover all popular terms such as pop stars, swearing words and other words of any naughty kind. By doing this, you can make sure that you won’t have a shocking surprise the next morning after Miley was naughty again.

 

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